Win Winnovation
The Smart collaboration manual

We live in an age where speed has become so crucial that finding the right partnerships can be essential to achieve the right results. This book is an excellent manual on learning to innovate in a world of networking.
The era of 'we do everything ourselves' and the not-invented-here-syndrome is over. The organization of the future is a specialist in its own niche, working with other parties, across organizational boundaries. In doing so, you and your partners win: Win-Winnovation.
But how do you do that concretely?
  • Which partners suit your company?
  • What type of partnership is right for your organisation?
  • You want more market share, your partner wants to win a research project or make social progress: is cooperation possible?
​This book provides you with inspiration, insights and practical exercises to to start your smart collaboration today.

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Dutch edition: Win-Winnovatie
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Review
Win-win innovation is about co-creating innovations at companies so that the producer and the partners all win. Seven strategies are being worked out for this purpose. In two of these, the end users of the innovation play a central role. In order to work together, clarity is needed about everyone's objective. The way of working together - with the right attitude and protecting everyone's contribution - is also relevant. Finally, the book explains the learning process during the win-win innovation way of working. A clear argument, complemented with illustrations, cases and models. 
Aimed at managers, professionals and consultants working in innovation disciplines. 
 (translated review by K.W. Sijtsma - bol.com website)